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What are the Basic SEO Elements of a Blog Post?

As an entrepreneur and online business owner, one of the most important things you need to understand is the basic SEO elements of a good blog post. I like to think of it as the backbone or the anatomy of a blog post.

Grasping the essential components that make up a well-constructed blog post is vital to getting found online. Getting the anatomy right can mean the difference between posts that get read, ranked, and shared versus ones that fall flat.

But what exactly do I mean by the backbone or the anatomy of a blog post? I’m talking about the key sections and elements that readers expect and that give your posts structure, flow, and engagement power. It’s like how the human body has a skeletal system, circulatory system, nervous system, and so on all working together.

Keep in mind, however, that there isn’t a single perfect blueprint for the simple reason that every business, blog, and topic is different. But there are some fundamental components that you should always aim to include.

The Basic Essentials

The attention-grabbing title

This is easily one of the most important parts of your post’s anatomy. The title is like your content’s face – it’s the first thing people see and determines whether they stick around to read your post or bounce to the next entry in their search.

Your title needs to be attention-grabbing and descriptive; it gives your readers a taste of the value they’ll find inside. Aim for headline formulas that are proven to draw clicks, like addressing the reader directly, raising a thought-provoking question, or hinting at something counterintuitive.

The visceral opening

You’ve got their attention with the headline – now it’s time to entice them further with an impactful opening section.

Your first paragraph should easily sub for your meta description. It’s the blue text search engines display to describe your post. Keep it short at no longer than 155 characters.

Those opening lines should paint a vivid picture, share a shocking statistic, or pose a question to your audience. Invite them to keep reading, ask them to come discover something that will help them, or to learn something new.  A couple of sentences or three short ones should do the trick.

The goal with this opening paragraph is to establish an undeniable connection by making it clear that you understand their challenges or desires. You need to grab their interest upfront before starting to lay out the solutions and advice you’re offering them.

The logical structure & flow

Here’s where the backbone of the anatomy kicks in. Like the human body, your blog post needs a sturdy structure that makes sense and allows everything to work together cohesively.

You’ll want to use section headers to organize your key points in a logical, easy-to-follow progression. Start by framing the problem, transition into your unique perspective, and build up to your tactics or solutions.

Using section headers, or subheads, is extremely important for accessibility, readability, and search engine optimization. Don’t give your readers a block of text, make sure you break up the copy with subheads.

Think of these section titles as a title for what you’ll be sharing next with your readers.

Aim to make each section flow naturally from one to the next by using transitional sentences and well-placed subheads to guide readers along.

The supporting content

The meat or muscles of your blog post’s body is the rich advice, examples, data points, and value-driven substance you provide your audience with. This could be detailed strategies, research, or stats to back the information you’re using, quotes from experts, case studies, or helpful visuals like graphs, images, or short audio or videos.

Be generous with these supportive elements – they help illustrate your ideas and make your post authoritative and full of useful insights.

The compelling close

Don’t let your post end abruptly! As a content editor, you wouldn’t believe the number of times I’ve reviewed blog posts where the author forgot to include a conclusion. 

Always end with a satisfying, impactful conclusion that wraps things up. Reinforce why this topic is so crucial for your readers, summarize key takeaways, and ideally inspire some further action.

This is also a great place to pose follow-up questions or CTAs like joining your email list, leaving a comment, downloading a free resource, joining a course, or sharing the post. Give readers clear next steps to further engage with you.

The Other Essentials

The technical elements

The anatomy of a fully optimized blog post also includes key technical elements for search engines, usability, and accessibility.

Use header tags (H2, H3, etc.), optimize image alt text, link to other relevant internal posts, link to other experts you’re quoting from, and be strategic about including focus keywords for SEO.

These optimization tips can go a long way in helping your posts get discovered and consumed as easily as possible by readers.

And there you have it, the high-level overview of what constitutes the SEO basics or, as I like to call it, the anatomy of a powerful blog post. Mastering these different elements and understanding how to fuse them into a cohesive finished product is what separates amazing content from average content.

It takes intentional practice but once you get the hang of building posts with this kind of purposeful anatomy, your content will be primed to make an impact. Your readers will stick around from start to finish, engage more deeply with your ideas, ideally convert into fans and followers, and become your best clients.

So don’t underestimate the importance of anatomy when it comes to crafting elite-level blog posts. Follow these structural guidelines and you’ll be giving your content a well-structured “body” in more ways than one!

And, if you’d like tips, help, or direction in making sure your blogs follow these rules, drop me a line and we’ll set up a time to review your post together.

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